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Brand manager

What is it like to be a Brand manager?

Brand managers are responsible for monitoring market trends and competitor activity, to ensure a brand is positioned accurately in the market place and is being well-perceived and appealing to the target audience.

Brand managers are the ‘gate-keepers’ of the brand’s visual identity, as well as also non-visual identity, such as the customer or client’s experience with the brand. Brand managers ensure all marketing and communication initiatives produced across an entire company, have brand integrity and represent the brand well. Brand managers typically work in a business or corporation, either being in-charge of a team, or working amongst a department.

Employment level (thousands)

This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Where exact job data has not been available, data from a related field has been used. Source: ABS Labour Force Survey.


Average weekly total cash earnings (before tax)
This data shows median weekly cash earnings for the occupation, before tax and not including superannuation. These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report.

Is it right for me?

As a brand manager, you will have close attention to detail and the ability to multi-task across multiple projects. You further possess the following attributes:

  • Excellent written and verbal communication skills
  • Ability to think creatively and innovatively
  • Effective time-management and organisational skills
  • A willingness to listen 
The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion.

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