What is it like to be a Marketing Officer?
Marketing officers apply marketing strategies and practices to position an organisation’s products or services favourably to its target markets. Duties may include developing marketing plans and campaigns, managing campaign budgets, conducting market research, coordinating advertising activities, sourcing sponsorship opportunities, coordinating promotional events and functions, preparing reports, conducting presentations for clients potential sponsors, among other duties.
Marketing officers work in a range of settings including marketing, advertising and public relations firms, government, universities, leisure, hospitality and tourism industries, corporate sector, government organisations and charity organisations, among many others.
For more information about a career as a Marketing Officer, visit the Job Outlook website.
This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Source: ABS Labour Force Survey.
This data shows median weekly cash earnings for the occupation, before tax and not including superannuation. These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report.
Is it right for me?
Marketing officers use their creative minds and awareness of different social groups to develop and complete a range of marketing projects. Your project management, critical thinking and creativity skills are linked to the success of your marketing career.
- Able to analyse and interpret information
- Very good communication skills
- Good organisational skills
- Able to work independently or as part of a team.
To become a Marketing Officer
To be able to become a Marketing Officer, your study options will change based on your previous study experience or your preferred study pathway:
- Bachelor of Business and Commerce (Marketing)
- Bachelor of Arts (Public Relations Studies)
- Bachelor of Communication and Media (Advertising)
- Bachelor of Communication and Media (Marketing)
- Bachelor of Communication and Media (Public Relations)
- Bachelor of Communication and Media (Publications Extended)
- Bachelor of Arts and Bachelor of Business and Commerce (Public Relations Studies and Marketing)
Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.