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What is it like to be a Media Director?
The role of a media director is to create buzz around a company’s product or service through targeted and well-crafted advertising. They manage the research, creation and execution of marketing plans from start to finish, and develop strategies for advertising and communication across all media. Media Directors work with others in marketing and communication roles to co-ordinate messages.
As a media director, you’ll be the creative wiz behind TV, radio, billboard, internet, magazine and mail advertisements.
This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Where exact job data has not been available, data from a related field has been used. Source: ABS Labour Force Survey.
This data shows average weekly cash earnings for the occupation (rounded figure). These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: ABS Employee Earnings and Hours, Australia, May 2014.
Is it right for me?
Media directors are born leaders with a creative flair. They understand how to communicate with an audience and they also need budgeting and negotiation skills to implement successful marketing campaigns to fit their client’s budgets and needs. As a media director, you’ll also have:
- Great communication expertise
- Research skills
- Ability to work under pressure
- Organisational and analytical skills
To become a Media Director
To be able to become a Media Director, your study options will change based on your previous study experience or your preferred study pathway:
- Bachelor of Communication and Media (Advertising)
- Bachelor of Business and Commerce (Marketing)
- Bachelor of Arts (Contemporary Media Studies)
Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.