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Graduate Certificate of Business (Digital Marketing Analytics)

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Summary
Graduate Certificate of Business Specialisation Digital Marketing Analytics (GCBU)
Study Mode
  • Online
  • On-campus
Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)
Number of Units
  • 4 units
Duration
  • 0.5 year/s or part-time equivalent
Campus
  • Springfield
  • Toowoomba
Semester 3 intake is only available via online study.
View USQ Handbook
Program Information Set

Navigating the digital space

Want to take your marketing skills to the next level? Or perhaps discover how best to promote your business in a digital space? Digital Marketing Analytics are crucial to the success of a modern-day business. With USQ’s Graduate Certificate of Business (Digital Marketing Analytics) you will acquire key skills and capabilities related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, Big Data, analytics and much more!  Specialising in this growth area of marketing will give you the edge you are seeking.

Further study

After completing the Graduate Certificate of Business (Digital Marketing Analytics), you have the option of receiving credit from your studies and go on to complete the Graduate Diploma of Business (Digital Marketing Analytics), Master of Business Administration (Digital Marketing Analytics) or Master of Project Management.
 
Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics.

Students must complete any four courses from the Digital Marketing Analytics specialisation within the Master of Business Administration.

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns. 

How much will it cost?

Approximate annual costs1 for your first year of study (4 units) in this program are:

Study Mode Cost
Domestic full fee paying AUD 12360

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. FEE-HELP allows you to defer your fees until your income reaches a certain level.

You may also be eligible to receive financial support from Centrelink.

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2020 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

Entry Requirements

  • Completion of an Australian university Bachelor degree in any area, or equivalent.
    or
  • A minimum of five years’ professional work experience, or equivalent. 

Supporting evidence for admission through work experience only

Evidence of work experience is required to demonstrate equivalence to a Bachelor Degree at AQF level 7 through:

  • A curriculum vitae or professional LinkedIn profile which provides details of:
  • Names, position titles and contact details of referees (employers or supervisors) who will be able to verify the nature of your work for the period of 5 years. Referees may be contacted by USQ and should be able to provide details on, but not limited to: communication skills, self-directed work and learning, managing people or client accounts, managerial responsibilities for any major projects and/or financial delegation accountabilities.

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.5 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Admission pathways

A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.

We can help

How to apply

To apply for this degree:

Apply online
Note: Semester 3 intake is only available via online study.

Mode Codes
Online GCBU03
Springfield GCBU04
Toowoomba GCBU01

Closing dates

Applying directly to USQ:

  • Semester 1, 2020 - applications close Friday 6 March, with semester 1 commencing on Monday 24 February 2020.
  • Semester 2, 2020 - applications close Friday 24 July, with semester 2 commencing on Monday 13 July 2020.
  • Semester 3, 2020 - applications close Friday 20 November, with semester 3 commencing on Monday 16 November 2020.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Other options for you

Graduate Diploma of Business (Digital Marketing Analytics)
Master of Business Administration
Master of Project Management