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Postgraduate

Graduate Certificate of Business Specialisation Digital Marketing Analytics

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Graduate Certificate of Business Specialisation Digital Marketing Analytics (GCBU)
Entry requirements
View full details
Study mode
  • Online
  • On-campus
Campus
  • Springfield
  • Toowoomba
Duration
  • 0.5 year(s) (or part-time equivalent)
Start
  • Feb, Jul, Nov
Note: The November intake (Semester 3) is only available via online study.

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Overview

  • Learn how to take your marketing skills to the next level and discover how best to promote your business in a digital space.
  • With USQ’s Graduate Certificate of Business (Digital Marketing Analytics) you will acquire key skills and capabilities related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, Big Data, analytics and much more!  Specialising in this growth area of marketing will give you the edge you are seeking.

Further study

After completing the Graduate Certificate of Business (Digital Marketing Analytics), you have the option to take credit from your studies and go on to complete the Graduate Diploma of Business (Digital Marketing Analytics), or Master of Project Management.

To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration.

Career outcomes

  • Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics.

Entry requirements

  • Completion of an Australian university Bachelor degree in any area, or equivalent.
    or
  • A minimum of five years’ professional work experience, or equivalent. Further information on admission through work experience is available.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

USQ offers a number of bachelor degrees for you to study to help you meet the entry requirements for your chosen degree.

Degree structure

To complete this degree students must complete 4 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 4
Total 4

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for your study (4 units) in this degree are:

Study Mode Cost
Domestic full fee paying

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 12960

1 These are indicative annual fees for 2021. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. FEE-HELP allows you to defer your fees until your income reaches a certain level. Find out if you are eligible for FEE-HELP. 

You may also be eligible to receive financial support from Centrelink.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

Apply direct to USQ

The closing dates for applying directly to USQ are:

  • Semester 1, 2021 - applications close Friday 5 March, with semester 1 commencing on Monday 22 February, 2021.
  • Semester 2, 2021 - applications close Monday 19 July, with semester 2 commencing on Monday 12 July, 2021.
  • Semester 3, 2021 - applications close Monday 22 November, with semester 3 commencing on Monday 15 November, 2021.

More information on applying key dates is available.

Further information

Discover further information on applying to study at USQ that is relevant to you.

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Begin your study journey today with Australia's #1 university for graduate starting salary* and start the degree that’s right for you.

*Good Universities Guide, 2022

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