Save Download PDF
Postgraduate

Graduate Certificate of Business Specialisation Digital Marketing Analytics

Graduate Certificate of Business Specialisation Digital Marketing Analytics (GCBU)
CRICOS: 084839B

Entry requirements
Study mode
  • Online
  • On-campus
Campus
  • Springfield
  • Toowoomba
Duration
  • 0.5 year(s) (or part-time equivalent)
Start date
  • February
  • July
  • November
Note: Semester 3 intake is only available via online study.

Overview

  • Learn how to take your marketing skills to the next level and discover how best to promote your business in a digital space.
  • With USQ’s Graduate Certificate of Business (Digital Marketing Analytics) you will acquire key skills and capabilities related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, Big Data, analytics and much more!  Specialising in this growth area of marketing will give you the edge you are seeking.

Further study

After completing the Graduate Certificate of Business (Digital Marketing Analytics), you have the option of receiving credit from your studies and go on to complete the Graduate Diploma of Business (Digital Marketing Analytics), Master of Business Administration (Digital Marketing Analytics) or Master of Project Management.

Career outcomes

  • Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics.

Entry requirements

  • Completion of an Australian university Bachelor degree in any area, or equivalent.
    or
  • A minimum of five years’ professional work experience, or equivalent. Further information on admission through work experience is available.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

  • USQ offers a number of bachelor degrees for you to study to help you meet the entry requirements for your chosen degree. 

Degree structure

To complete this degree students must complete 4 units from the Digital Marketing Analytics specialisation within the Master of Business Administration. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 4
Total 4

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (4 units) in this degree:

Study Mode Cost
External/Online

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 13520
On-campus

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 14920

1 These are indicative annual fees for 2020. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

CRICOS: 084839B

USQ accepts applications all year. Semester start dates are:

  • Semester 1, 2021- Monday 22 February, 2021
  • Semester 2, 2021 - Monday 12 July, 2021
  • Semester 3, 2021 - Monday 15 November, 2021.

Got questions?

Begin your study journey today with Australia’s #1 University for graduate starting salary* and start the degree that’s right for you.

Let us help you apply to study at USQ.

*(Good Universities Guide, 2020.)

Find out more