- Think of when an organisation communicated with you in a good way. What impact did that have on you and how did you think of the organisation from then on? Sophisticated public relations programs can deliver really big impact and ensures organisations are remembered in the minds of their customers for years to come.
- Extend your skills in public relations including corporate communications, community relations, employee relations, financial and investor relations and government relations.
- Fine-tune your writing skills and explore different PR mediums.
- Learn the necessary public relations skills to plan a unique PR campaign, implement communication strategies that make an impact, and evaluate the effectiveness of your ideas.
After completing the Graduate Certificate of Business (Professional Communication), you have the option to take the credit from your studies and go on to complete the Graduate Diploma of Business or the Master of Business and Innovation (Professional Communication).