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Postgraduate

Master of Business Administration Specialisation Digital Marketing Analytics

Master of Business Administration Specialisation Digital Marketing Analytics (MBAD)
CRICOS: 066850A

Entry requirements
Study mode
  • On-campus
  • Online
Campus
  • Springfield
  • Toowoomba
Duration
  • 1.5 year(s) (or part-time equivalent)
Start date
  • February
  • July
  • November

Overview

  • Gain a competitive edge and learn about change and sustainability across global markets and contexts, as well as areas of contemporary business management with USQ's Master of Business Administration.
  • Develop advanced analytical and process skills, helping you to understand and make critical decisions about change, and developing strategies to address such changes.
  • A Digital Marketing Analytics specialisation will provide you with the skills necessary to gain a competitive edge in the business world. You will learn how to develop, interpret, analyse and strategically forecast digital information and marketing data.

Career outcomes

  • With the MBA, you will be qualified for a range of positions in public or private sectors both nationally and internationally. Your expertise in digital marketing analytics could lead to some of the fastest paced and most interesting careers in the business world.

Entry requirements

Recent secondary education

Including adjustments Entry score including adjustment factors (additional points given in certain circumstances). Excluding adjustments Entry score not including adjustment factors.
Lowest OP/selection rank to receive an offer The minimum entry score for this degree based on USQ offers.
OP
Rank
OP
Rank
  • Australian university Bachelor degree in the area of business, or equivalent
    plus
  • a minimum of two years’ professional work experience, or equivalent.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

USQ’s Graduate Certificate of Business provides a pathway into the Master of Business Administration for students who meet the work experience requirements but do not hold a Graduate Certificate at AQF level 8 or equivalent.

Degree structure

To complete this degree students must complete 12 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 8
Discipline or general specialisation 4
Total 12

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (8 units) in this degree:

Study Mode Cost
External/Online

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 27040
On-campus

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 29840

1 These are indicative annual fees for 2020. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

CRICOS: 066850A

USQ accepts applications all year. Semester start dates are:

  • Semester 1, 2021- Monday 22 February, 2021
  • Semester 2, 2021 - Monday 12 July, 2021
  • Semester 3, 2021 - Monday 15 November, 2021.

Got questions?

Begin your study journey today with Australia’s #1 University for graduate starting salary* and start the degree that’s right for you.

Let us help you apply to study at USQ.

*(Good Universities Guide, 2020.)

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