- As a graduate of the Strategic Marketing specialisation, you will stand out in the crowd of marketers. You will be exposed to a variety of strategic marketing techniques and issues and learn how to apply them in corporate planning and management. You will study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management and learn how to apply them to your organisation.
- You can choose to supplement your generalist skills by exploring an area of management in depth, in this case Strategic Marketing.
- With an emphasis is on developing your analytical and process skills, you will be able to understand and make critical decisions about change, and developing strategies to address such changes.