Advertising is all around us, from the clothes we wear to the social media apps we use every day. Whether you want people to try a new product on the market, give up smoking, or drive safely on the roads, advertising is about effective communication and changing behaviours. Do you have a flair for writing, design or media? Do you think outside the box and see things differently to others? Put your creativity to use and discover the influence of advertising.
- Examine a variety of advertising techniques, from obvious TV ads and billboards to the subtle techniques employed to influence social behaviour.
- Understand advertising and consumer culture and learn how to interpret data and predict future trends.
- Develop your own advertising campaigns and work alongside staff who have industry experience as well as academic credentials.
- Extend your Advertising degree by also studying Marketing, PR, Journalism, Media Studies or Creative Writing.