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Advertising

Advertising is all around us, from the clothes we wear to the social media apps we use every day. Whether you want people to try a new product on the market, give up smoking, or drive safely on the roads, advertising is about effective communication and changing behaviours. Do you have a flair for writing, design or media? Do you think outside the box and see things differently to others? Put your creativity to use and discover the influence of advertising.

  • Examine a variety of advertising techniques, from obvious TV ads and billboards to the subtle techniques employed to influence social behaviour.
  • Understand advertising and consumer culture and learn how to interpret data and predict future trends.
  • Develop your own advertising campaigns and work alongside staff who have industry experience as well as academic credentials.
  • Extend your Advertising degree by also studying Marketing, PR, Journalism, Media Studies or Creative Writing.
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Semester 3 applications close 29 November

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